For those who’re studying this, you in all probability are already conscious of the immense potential of video content material as a advertising and marketing software — particularly when it is advisable flip boring or tough advertising and marketing messages into charming items your viewers will love.
And sure, from all the various kinds at your disposal, whiteboard movies stand out as nice additions to most advertising and marketing methods attributable to how they simplify complicated subjects and make your message memorable.
However making an impactful and efficient whiteboard animation isn’t any simple feat. It takes a eager eye for element, a fascinating script, and a touch of creativity to make a chunk that actually resonates along with your audience.
So on this article, I’ll be sharing 5 ideas that will help you create whiteboard animations like a professional. Whether or not you’re a seasoned marketer or nonetheless dangling within the studying curves, the following tips will provide help to take your whiteboard animations to the following degree.
Let’s get began, lets?
Use Dynamic Angles and Transitions
When creating a fascinating and impactful whiteboard animation, being attentive to necessary particulars could make all of the distinction. One such element is using dynamic angles on your photographs and attention-grabbing transitions to provide your video that oh-so-pro contact.
Listed here are some methods to realize that fashion:
- Get artistic with angles: Experiment with totally different angles to showcase varied features and components of your animation. Strive utilizing a chook’s eye view or worm’s eye view so as to add a novel perspective to your animated photographs.
- Use transitions to information consideration: Transitions equivalent to zooms, pans, and tilts can successfully information the viewers’s consideration and spotlight a very powerful elements of your content material. Use these transitions to guide your viewers by your story.
- Keep away from overloading the viewer: Whereas transitions and wealthy graphics can add loads, utilizing too lots of them will be distracting and take away from the general vibe of your video. Be sure that to make use of transitions and comparable graphic components sparingly and solely when it provides to the stream of the animation.
- Guarantee smoothness: Tough visible property or pressured/uneven transitions can take away from the general really feel of your animation and detract from the message you’re attempting to convey. Take a while in post-production to create easy and fluid transitions and animations to provide your piece a high-quality, skilled look.
Construct Round Information, However Flip it Into Insights
Utilizing statistics and comparable knowledge factors is usually a highly effective approach to make your advertising and marketing content material extra official and credible. However let’s face it; uncooked statistics aren’t all the time probably the most memorable or participating.
That’s why it’s essential to show that knowledge into insights.
One nice useful resource that will help you flip knowledge into insights is the guide “Made to Stick” by Chip Heath and Dan Heath. The authors argue that the important thing to creating data memorable is to make it, effectively, “sticky.”
In different phrases, you need your knowledge to be memorable, simply understood, and simply remembered by your viewers.
Listed here are some ideas that will help you just do that along with your whiteboard movies:
- Use juxtaposition: Utilizing graphics and transitions to check and distinction two or extra issues will be an efficient method to assist your viewers perceive the importance of the info you’re presenting.
- Use anecdotes: Animating a private story or instance will also be highly effective to assist illustrate your level and make the info you’re presenting extra relatable to your viewers.
- Use examples your viewers can relate to: If you wish to make your knowledge extra significant to your viewers, it is advisable discover examples that they’ll perceive and relate to.
- Use visualization: Charts, graphs, and different visible aids assist your viewers see the info in an attention-grabbing method. For instance, you would use a bar graph to check the expansion of various firms over the previous few years.
- Present the ‘wow’ issue: Making a ‘wow’ issue can assist make your knowledge extra memorable. Use contrasting statistics, sudden comparisons, or shocking examples to make your viewers sit up and take discover. This piece from Overclock Labs completely illustrates that strategy.
Use the Proper Music and Sound Design to Evoke Emotion
Music and sound results are sometimes underestimated, however they play an important position in how your viewers perceives and remembers your video.
Actually, the correct music and sound results can assist you optimize your whiteboard animation for extra conversions and viewer engagement by establishing an emotional reference to them.
Listed here are some ideas that will help you accomplish this:
- Be careful for copyright points: As a enterprise, you need to keep away from copyright trouble. So, it’s greatest to decide on royalty-free music on your animation. Fortunately, loads of web sites provide all kinds of high-quality, royalty-free music you should utilize in your video.
- Think about the tone and temper you need to convey: The music and sound results you select ought to replicate your animation’s total tone and temper. For instance, in case your video is supposed to be upbeat and energetic, select a music observe that displays that. Or, if it’s meant to be critical and thought-provoking, select a extra somber observe.
- Match the tempo of your animation: The music’s tempo ought to match your animation’s tempo. For a quick-paced animation (like in a brief video), select a music observe with an up-tempo beat. Select a music observe with a slower, much less intrusive beat for a slower-paced piece that offers with extra critical or difficult subjects.
- Use sound results sparingly: Sound results can successfully spotlight some visible components and drive your viewer’s consideration, however too many will be distracting. Select sound results that improve your animation and add worth slightly than take away from it.
Use Common Advertising Ideas to Carry Your Piece Collectively
Advertising has advanced loads over the previous twenty years, and we’ve had some luminaries contribute some nice insights and philosophies you should utilize to reinforce the general high quality of no matter whiteboard video you’re employed on.
Listed here are a few of them:
- Steve Jobs: Steve Jobs was identified for his capacity to simplify complicated concepts and current them in a memorable and persuasive method. When creating your whiteboard animation, try to simplify your message as a lot as potential and ship it in a method that’s simple on your viewers to observe and bear in mind.
- Mary Kay Ash: Mary Kay Ash believed within the energy of optimistic reinforcement and inspired her salespeople to concentrate on the positives slightly than the negatives. When creating your whiteboard animation, concentrate on the advantages of your services or products and the way it will enhance your viewers’s life.
- Helen Lansdowne: Helen Lansdowne was a pioneer of emotional promoting and believed that the simplest commercials faucet into the audience’s feelings. When creating your whiteboard animation, try to evoke feelings in your viewers and join with them on a deeper degree.
- David Ogilvy: David Ogilvy believed within the significance of headlines and that the headline is probably the most essential a part of any commercial. When publishing your whiteboard animation, be sure its title is evident, concise, and attention-grabbing.
- Seth Godin: Seth Godin is a contemporary advertising and marketing legend, and he emphasizes the significance of making a outstanding narrative that’s price spreading. When creating your whiteboard animation, try to create a story that’s so compelling that your viewers will need to share it with others.
At all times Inform a Nice Story
You might need heard that one earlier than — and also you’re listening to it once more. An important story is likely one of the elementary features of making a charming advertising and marketing video, and whiteboard animations aren’t any exception.
An important story can convey a message that may pique curiosity and switch viewers into clients.
Listed here are some ideas to enhance the storytelling aspect of your whiteboard movies:
- Begin with a transparent purpose in thoughts: This level connects us again to a few of what we talked about earlier. Reply this query: What would you like your viewers to remove out of your animation? Realizing the reply to this query will provide help to craft a narrative that’s centered and aligned along with your goal.
- Create a robust narrative construction: story has a transparent starting, center, and finish. Think about using the hero’s journey or the three-act construction to provide your story a transparent framework.
- Make it relatable: The perfect tales are people who join with the viewers on an emotional degree. Discover methods to make your story relatable through the use of private anecdotes, humor, or relatable characters.
- Use supportive visuals: A whiteboard animation is a visible medium, so benefit from it! Use pictures, illustrations, and animations to convey your story to life.
- Maintain it easy: A sophisticated story will be complicated and detract out of your message. Maintain your story easy, centered, and simple to observe. Take this video for example; it tells you all you want concerning the firm, utilizing a robust narrative, relatable dialogue, and supportive visuals — all whereas protecting it easy:
In Quick:
Making a profitable whiteboard animation requires cautious consideration of varied components, together with animation fashion, music and sound results, advertising and marketing ideas, storytelling, and knowledge visualization.
By choosing the correct animation fashion that matches your message and model, incorporating dynamic angles and transitions, utilizing advertising and marketing ideas from legends, telling a compelling story, and turning knowledge into insights with the assistance of anecdotes, examples, and visualization, you’ll be able to create a strong whiteboard animation that may seize your viewers’s consideration and successfully convey your message.
Good luck!
